POLARIS.HUMANTRAFFICKINGAWARENESS. With such a serious topic, I needed to make sure that the awareness campaign was effective. I was prompted to make a campaign relating to serious social problems. For me, human trafficking was a huge topic calling to me, because everyone could be affected by this heinous crime.
For this campaign, I wanted to show how everyone could be affected by using imagery of a woman, child, and man. I wanted the focus on these posters to be their eyes, because as they say, "The eyes never lie, Chico!". By focusing on their eyes, it creates a feeling of truth that's more revealing than spoken words. I kept the background pretty consistent through the three as it depicts many different faces. No, these people may not be victims of trafficking, but the point is to show that they could be.
I came up with different headlines for each poster relating them more to the person in focus along with including questions that put the victims into perspective from a viewer-standpoint creating captivating posters on a very serious issue.
