FOSSIL. TIS THE TIME. For the holidays, we all love going to our favorite stores and seeing what holiday spirit possesses all the different brands. This project takes on that holiday spirit of Christmas. Fossil is a well-known brand that specializes in offering a ton of products that are stylish and affordable. I created the campaign, "Tis the Time", playing off the fact that Fossil is primarily known for the watches that they offer.
At the beginning, I explored many options on how to push this campaign aesthetically. At the time, I was leaning a lot into the history of letterpress, and I immediately made the connection that it would fit this brand perfectly with their tagline, "Long Live Vintage"! I pushed this campaign to embody that feeling of eternal vintage while creating pieces that are memorable and nostalgic to the holiday of Christmas.
